Yankee Candle Village
The Yankee Candle Company’s 90,000 square foot retail and entertainment space in Massachusetts had been known as the “Yankee Candle Flagship Store.” The name wasn’t exactly setting the world on fire. C+K was challenged with increasing visitation and sales, so we changed the name and repositioned the place as a family destination, not just a really big candle store. “Yankee Candle Village – Quite an Unusual Place” was born, reflecting the old fashioned village environment and capturing the magic of the utterly unique attractions within. Through an integrated marketing campaign that was more tourism than retail, it took only four months for our efforts to result in dramatic increases in visitation and a sales increase of 12% over the previous year. Then, we relit the campaign down south, helping open and position their second flagship location in Colonial Williamsburg, Virginia.
76 Eastern Blvd. Glastonbury CT
125 East 12th Street, Suite 1H New York, NY
4 Liberty Sq, 5th Fl, Boston MA 02109
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