One of the earliest low-priced alternative mobile providers, Pocket Wireless tasked us with launching their brand in key test markets throughout New England and Texas. Competing with the big guys, Pocket needed to stand out and introduce a value message. An integrated campaign including print, outdoor, broadcast, digital and PR targeted urban markets and included store openings and community relations. The campaign got attention, particularly from would-be suitors. Two such companies, Cricket Wireless and metro PCS, ultimately purchased the company.
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