Obey the Orange
To protect highway workers and motorists alike, we equipped the Connecticut Department of Transportation with a memorable new theme with miles of legs. Through repetition and creative executions, “Obey the Orange” conditions drivers to slow down immediately upon seeing the signature work zone color. PR efforts include frequent appearances by “Work Zone Wally,” a massive mascot made entirely of orange construction cones and barrels, and orange t-shirt nights at local sporting events.
76 Eastern Blvd. Glastonbury CT
125 East 12th Street, Suite 1H New York, NY
50 Milk Street, 16th Floor Boston MA
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