Gaylord Specialty Healthcare
Gaylord is a remarkably special place for care. But very few people outside of their walls knew it. Using insights uncovered through focus groups and in-depth interviews, we developed a new positioning and creative theme that brought Gaylord’s difference out to the whole region. In long term acute care, even the smallest words can be the greatest mountains to climb. Move. Stand. Walk. Speak. Smile. Breathe. But the people at Gaylord never, ever give up. So neither do their patients. They both truly believe that anything’s possible when you think positive. “Think Possible” got to the core of Gaylord and tied the brand to something bigger than care – the power of positive thinking. And that's as important, if not more important, than medicine when it comes to recovering from severe injuries and illnesses.
76 Eastern Blvd. Glastonbury CT
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