The state’s only hospital exclusively for children was losing market share to health care facilities for grown-ups. Philanthropy was down. Essential state funding was threatened. The name (CCMC) had become meaningless. It was a code red. In response, C+K rapidly repositioned the hospital as “Connecticut Children’s” and launched a campaign to remind all audiences just how critical it is to have a hospital exclusively for children. The campaign helped revive the hospital and today, all vitals have dramatically improved including elevated awareness, increased patient numbers, higher philanthropy and greater support among legislators.
76 Eastern Blvd. Glastonbury CT
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