• OCTAGRATION
  • LEADERSHIP
  • WORK
  • CONTACT US
  • EMPLOYMENT
LIVE
INTEGRATED.

Integration is in our DNA. We combine every elemental

communications discipline under one roof. Not merely to offer more

services, but to develop more essential ideas. Ideas not bound by a

specific medium or tactic. So brands can Live Integrated, too.








octagration

OCTAGRATION

It's our own brand of integration and a pefect fit for our uniquely-shaped headquarters – eight key disciplines within our eight walls. Offices, creative spaces, production studios and research facilities all together, under one octaganol roof. Octagration means the efficiency of having every service you could need in one place. And the effectiveness of many minds offering multiple perspectives on your challenges.

RESEARCH + STRATEGY

We come at your challenges from all eight sides, with every discipline in the octagon at the table working on strategy. But truly effective strategy begins first and foremost with robust research. Comprehensive yet scalable, integrated or ala carte, our research offering includes a full focus group room in-house, complete with on-staff recruiters and moderators, a private client viewing room and lounge, separate participant entrance, full audio/visual monitoring and test kitchen.
  • Communications Planning
  • Focus Groups
  • Product Concept Testing
  • In-Depth Interviews
  • Pre-recruited Studies
  • Music Media Testing
  • Ideation
  • Taste Testing
  • Mock Juries
  • Telephone Surveys
  • Polling
  • Intercepts

BRANDING + ADVERTISING

Ideation lives here. As does the core strategic process of getting to the heart of what an organization, product or issue really means to key audiences – the promise of an experience. We then articulate it in a way that is unique, meaningful, defendable and sustainable, giving you the creative foundation for every communication need moving forward.
  • Brand Essence
  • Positioning
  • Creative Platforms
  • Message Development
  • Identity (logo, icon, tagline, color palette)
  • Concept Development
  • Copywriting + Design

PUBLIC RELATIONS

Our PR department plans and executes comprehensive earned media and publicity strategies that extend campaign reach while building credibility for clients. Our extensive media relationships and creative PR strategies serve everyone from local nonprofits to one of the most ubiquitous consumer brands in the world.
  • Media Relations
  • Community Relations
  • Crisis Communications
  • Corporate + Leadership Positioning
  • Strategic Partnerships
  • Media + Speaker Training
  • Change + Reputation Management
  • Employee Communications
  • Industry Relations
  • Event Management

PUBLIC AFFAIRS

At the intersection of business, politics, government and media, Public Affairs works to influence public opinion and political decision through a variety of tactics. More than a department, C+K offers a separate operating company – Octagon Strategy Group – dedicated soley to this unique arena.
  • Government Relations
  • Media Relations
  • Community Relations
  • Issue + Reputation Management
  • Coalition Building
  • Corporate + Social Responsibility

MEDIA PLANNING + BUYING

With a strong strategic and research base, our media department develops customized media plans blending traditional, digital and grassroots media channels, and focusing on creative value-added opportunities.
  • Strategic Media Plans
  • Media Buying
  • Trafficking
  • Post Buy Audit + Analysis
  • Billing/Budget Reconciliation
  • Budget + Communication Goal Setting
  • Promotion, Sponsorship, Partnership Development
  • Competitive Spending, Target Audience + MediaConsumption Research
  • Co-op Filing for Corporate Reimbursement

DIGITAL + ANALYTICS

Digital is no longer a new frontier. It's a proven environment for messaging that's highly efficient and infinitely measurable. We deem it essential to virtually every strategy so we help organizations improve their online presence, get found consistently and use the medium strategically to engage with consumers and constituents.
  • Digital Audit + Strategy
  • SEM/SEO
  • Custom Web Analytics
  • Social Media Marketing
  • Re-Targeting
  • Website Design + Development
  • App + Game Development
  • Mobile Strategy
  • Email Marketing
  • Affiliate Marketing

VIDEO + AUDIO PRODUCTION

Both a standalone studio and an integrated resource, our in-house production facilities include a green screen studio, two HD editing suites, audio booth and state-of-the-art cameras, lenses and production equipment. Not to mention the professionals to make it all sing and dance.
  • Video Production
  • Audio Production
  • Original TV Programming
  • 3D Animation
  • Sound Design + Custom Music
  • Color Correction + Grading
  • Digital Signage Installation + Content
  • Web Video
LEADERSHIP

Live Integrated means the big idea can come from anyone.








leadership

Tony Cashman
President + CEO
Tony Cashman
President + CEO
Eric Cavoli
SVP, Group Creative Director
Eric Cavoli
SVP, Group Creative Director
Amanda Mueller
SVP, Public Relations + Social Media
Amanda Mueller
SVP, Public Relations + Social Media
Matt Trant
VP, Digital Services + Analytics
Matt Trant
VP, Digital Services + Analytics
Tony began his marketing career in the sports world, as a public relations specialist for ESPN and a sports correspondent for The Hartford Courant. Later, in the full contact sport of media sales for Hartford's CBS affiliate, he honed his account management and sales skills, dramatically increasing billings on major accounts.

In 1992, Tony founded Cashman + Katz and grew it from a two-man start-up to one of the region's top integrated communications companies. He oversees the company's operations and develops effective strategies for clients ranging from state agencies and nonprofits to international consumer goods companies. He's also spearheaded the acquisition or development of three separate operating companies. The first, InFocus, is one of the Northeast's largest focus group research facilities. The second, Dsign Digital, is a digital signage and video/audio production studio. Both companies and their facilities are housed within C+K's 15,000 square foot Connecticut headquarters and are strategically integrated into the agency's operations. Most recently, Tony founded Octagon Strategy Group, a unique combination of political strategists integrated with his team of communications professionals at C+K.

Tony earned a BA in Communications and Journalism with a Minor in Business Administration from Stonehill College, in North Easton, MA.

How I Integrate Fun in My Life

Traveling and discovering new experiences with my wife Mary and our baby girl Ava, who might be horrified to know we still call her our baby girl.
Eric leads ideation and oversees all creative efforts for C+K. He began his advertising career while still a college undergrad in New York, moonlighting for Nicholas-Forbes, Inc., writing jingles for car dealers and retailers. He then lead an inhouse creative team at Amerifit Nutrition – a leading sports nutrition and supplement company – writing product claims that have not been approved by the FDA. There, he helped launch Estroven, one of the best-selling nutritional supplements of all time, as well as Ozzy Smith's Wizard Workout, NOT one of the best-selling workout programs of all time. Back on the agency side, he was partner and creative director for boutique agency Durham Group where his award-winning portfolio includes work for Timex, Textron, VDO, Pfizer, ING and MassMutual. Most notably, at least around these parts, he teamed with DW Advertising to brand and market the locally famous Wood-n-Tap Bar and Grill chain, for which he was paid in beer.

Eric earned a BA in Communications with an Advertising Concentration and a Psychology Minor at Marist College in Poughkeepsie, NY.

How I Integrate Fun in My Life

Teaching my son Enzo the finer points of the left-handed layup and an oil change on a '75 Guzzi.
Amanda has led public relations efforts for start-up businesses, non-profits, state agencies and Fortune 100 corporations. While at Clarke & Company in Boston, she worked on IBM and Samuel Adams Boston Beer Co. FYI, she loved the product samples. At Cashman + Katz, she manages ubiquitous consumer product brand, BIC, supporting all of its categories including stationery, lighters and shavers, as well as numerous nonprofits and corporations. She also launched Kiehl's into Connecticut, spearheading the grand opening of its first state store. With a specialty in media relations, Amanda concentrates on obtaining press coverage and generating exposure for her clients. Her efforts have resulted in national news and trade coverage in leading print, radio, digital and broadcast television outlets. Additionally, Amanda implements and manages social media campaigns for numerous clients. You can follow her on Twitter @AmandaSm4

Amanda has a BA in Communications with a Minor in Sociology from the University of Massachusetts, Amherst.

How I Integrate Fun in My Life

Spending time with my two daughters, Grace and Sadie, and going to New Kids on the Block concerts, ironically mutually exclusive events.
Specializing in digital strategy, eCommerce marketing and user experience, Matt helps C+K clients polish their online presence, get found consistently and use the medium to reach and interact with key constituents or customers. Matt focuses on creating strategies that are scalable, generate leads, decrease cost per acquisition and ultimately convey the brand story to the consumer. Previously, he served as Director of Digital Marketing and Analytics for a leading consumer products website where he spearheaded paid search programs covering a product catalog of 50,000+ SKUs and more than 1,000 campaigns. He was also Search & Analytics Manager at Cronin & Company, where he serviced national accounts such as Amica Insurance, among others.

How I Integrate Fun in My Life

Spending countless weekends traveling with an eclectic group of misfits called "the weekenders" while finding new places and gaining lifelong experiences.
Bill Greer
VP, Research + Strategic Planning
Bill Greer
VP, Research + Strategic Planning
Natalie Collins
Director of Account Services
Natalie Collins
Director of Account Services
Eric Schweighoffer
VP, Media Director
Eric Schweighoffer
VP, Media Director
Mary Lee Weber
Director of Business Development
Mary Lee Weber
Director of Business Development
Bill has held a number of senior positions at a who's-who of advertising agencies on both coasts, including D'Arcy, Lintas, Lowe & Partners and McCann/Erickson. His experience encompasses strategic planning, branding, media and research for such brands as Mohegan Sun, AT&T Wireless, New York Daily News, Textron, SuperCuts, Sweet n' Low, Samuel Adams Boston Beer Co., Ames Department Stores, Webster Bank and Modell's Sporting Goods. He's helped launched numerous feature films and consumer brands including, respectively, Fatal Attraction and Twix candy bars (strange bedfellows indeed). For C+K clients, Bill synthesizes business and communications goals to develop quantitative and qualitative research programs, resulting in the audience and client insights that guide strategy.

Bill earned a BS in Marketing from Fairleigh-Dickinson.

How I Integrate Fun in My Life

Two fingers of Makers Mark. Make that three. Okay, a whole fist.
Natalie manages client accounts and oversees the account team. She serves as day to day (or night to night) contact and manages budgets, workflow, deadlines and production. She began her career as Advertising Coordinator for a leading retail chain, handling dozens of marketing tasks including budget development, advertising coordination, internal communications and more. Natalie then served as Account Manager at Keiler & Company, managing B2B and B2G advertising, marketing and communications initiatives for the agency's largest account, Lockheed Martin. She served as the lead on the Aeronautics, Information Systems & Global Solutions and Global Training & Logistics divisions, bringing to life multi-million dollar advertising campaigns in several countries and across numerous mediums.

Natalie has a BS in Marketing from the University of Connecticut School of Business.

How I Integrate Fun in My Life

Watching my beautiful, curious daughter Olivia learn something new and amazing every day.
Eric is responsible for planning, buying and managing the media budgets for all C+K clients. And that's a lot of bar graphs. He crafts strategic and customized plans that connect with targeted groups and reach them the optimum number of times in the most cost effective manner. Eric is a shrewd negotiator who treats a client's budget as if it were his own. But he's an even better relationship-builder, always finding a way to extend a client's media investment in creative yet straegically sound ways. Prior to joining C+K, he was Advertising Director at Better Bedding, a 20-store retail mattress chain, where he directed marketing strategy and managed an in-house agency. Before that, Eric was V.P. Associate Media Director at Mintz & Hoke, co-directing the firm's media department. He was raised in the media business at Young & Rubicam in New York working for large consumer brands including Kraft/General Foods, U.S. Postal Service and Adidas.

Eric has a BS in Communications from Ohio University.

How I Integrate Fun in My Life

Making an annual pilgrimage to watch the Frozen Four with old classmates – for the uninitiated, it's like the Final Four only colder and with more pucks.
Mary Lee collaborates with clients to create and solidify equitable, innovative relationships. She is an accomplished, experienced marketing leader who is constantly opening up new doors for C+K and its clients. Her diverse background includes nearly two decades as Director of Marketing at WTNH-TV in New Haven, Connecticut. There she developed cause marketing into one of the most vibrant strategic assets and revenue generators for the stations. She also negotiated media partnerships, launched television broadcast/web streaming contracts and produced several prime time community outreach shows. She has extensive experience in cause marketing, serving on boards for numerous nonprofits and is the former Director of Media and Public Relations and Assistant General Manager of the New Haven Ravens, the AA affiliate of the Colorado Rockies.

Mary Lee studied Literature and American Studies at McDaniel College.

How I Integrate Fun in My Life

Jazzercise. Walks. Book Club. Nantucket. Lilacs. Penny Candy. Outlander. These are a few of my favorite things. But hearing my kids, Leah, John and Scott say I love you trumps everything.
Saverio Mancini
VP, Public Relations
Saverio Mancini
VP, Public Relations
Dave Kinney
Production Director
Dave Kinney
Production Director
Clay Trauernicht
Management Supervisor, New York
Clay Trauernicht
Management Supervisor, New York
Joni Krasusky
Research Director
Joni Krasusky
Research Director
Saverio is a seasoned public relations professional with two decades in the business. Though his specialty lies in hospitality, gaming and entertainment, he's developed PR strategies and spearheaded communications initiatives for numerous non-profits, consumer brands and government agencies. Previously, at Regan Communications, Saverio lead successful campaigns for OpSail 2012, NYLO Providence Hotel and the the Newport Grand. Before that, Saverio managed public relations efforts for two of the largest resort casinos in the world, Foxwoods and Mohegan Sun. He guided efforts for those brands' multiple interests including gaming, entertainment, Tribal culture, dining, conventions, retail and sports.

Saverio holds a BA in Communications from the University of Connecticut and an MBA in Hospitality Marketing from Johnson and Wales.

How I Integrate Fun in My Life

A bottle of red. A bottle of white. Paired with a phenomenal Italian restaurant.
Dave started out as a freelance producer in New York and Connecticut, also seizing the opportunity to work on independent, documentary and feature films including Sleepers starring Brad Pitt and Kevin Bacon. He even lent Kevin a pair of Converse (that's only one degree of separation). Dave then rose through the ranks at three different Connecticut production companies before co-founding Dsign Digital, a full service audio and video production company and digital signage producer. His clients through the years have included ESPN, Top-Flite Golf, NECN, Tyco, Timex, Hartford Hospital and Henkel Corporation. He also served as Executive Producer of the three-time Emmy award-winning television series, "Eating CT," the top-rated original program on Connecticut's Public Television. Integrating with C+K, Dave oversees audio and video production, including broadcast spots, long form video, web video and 3D animation. He also serves as director and director of photography on numerous projects.

Dave earned a BA in Communications from the University of Hartford.

How I Integrate Fun in My Life

Keeping up with my athletic 11yr old, my loving wife and demanding pug. All while trying to integrate my passion for writing and performing rock music with my band, Globe Hollow. Now that's fun!
Clay has strong experience in consumer packaged goods, working on Fortune 100 brands like Lysol, Bayer, Carnation Foods and Cover Girl. At Lowe-Lintas in New York, he was instrumental in landing new business and launching products for Heineken, Homelite/Textron and CitiBank. Armed with marketing and advertising expertise across many categories, his greatest strengths lie in strategic positioning and competitive analytics that deliver proven results for clients. His favorite quote might be something from Vince Lombardi – but it is Albert Einstein that stirs his blood - “Logic will get you from A to B. Imagination will take you everywhere.”

Clay graduated from the University of Denver with a BS in Marketing,

How I Integrate Fun in My Life

Surfing, snowboarding, sailing... anything that involves gliding nimbly across water in its various states.
As Director of CT InFocus, C+K's state-of-the-art focus group facility, Joni manages the discipline, the space and the team of recruiters. She ensures the responsible and accurate screening of participants, oversees video and audio documentation of studies and creates ideal research environments for everything from creative and concept testing to taste tests. Joni's helped the facility attract both local marketers as well as leading national brands. And she is the only one with the key to the cabinets stocked with soda, Chex Mix, Skittles and M&Ms.

Joni has a BS in Human Development and Family Studies from the University of Connecticut.

Integrationists

We are all firm believers in the power of integrated ideas and investors in the culture and process that creates them. But we are also all very different. Our people represent diverse backgrounds, viewpoints, skill sets, favorite coffee flavors, fashion sense, you name it. Which is great, because you can’t come at challenges from many different sides if your team isn’t multi-dimensional. Plus, bringing together lots of people who are the same isn’t really integration. Or interesting for that matter.

leadership

Tony Cashman
President + CEO
Tony Cashman
President + CEO
Eric Cavoli
SVP, Group Creative Director
Eric Cavoli
SVP, Group Creative Director
Tony began his marketing career in the sports world, as a public relations specialist for ESPN and a sports correspondent for The Hartford Courant. Later, in the full contact sport of media sales for Hartford's CBS affiliate, he honed his account management and sales skills, dramatically increasing billings on major accounts.

In 1992, Tony founded Cashman + Katz and grew it from a two-man start-up to one of the region's top integrated communications companies. He oversees the company's operations and develops effective strategies for clients ranging from state agencies and nonprofits to international consumer goods companies. He's also spearheaded the acquisition or development of three separate operating companies. The first, InFocus, is one of the Northeast's largest focus group research facilities. The second, Dsign Digital, is a digital signage and video/audio production studio. Both companies and their facilities are housed within C+K's 15,000 square foot Connecticut headquarters and are strategically integrated into the agency's operations. Most recently, Tony founded Octagon Strategy Group, a unique combination of political strategists integrated with his team of communications professionals at C+K.

Tony earned a BA in Communications and Journalism with a Minor in Business Administration from Stonehill College, in North Easton, MA.

How I Integrate Fun in My Life

Traveling and discovering new experiences with my wife Mary and our baby girl Ava, who might be horrified to know we still call her our baby girl.
Eric leads ideation and oversees all creative efforts for C+K. He began his advertising career while still a college undergrad in New York, moonlighting for Nicholas-Forbes, Inc., writing jingles for car dealers and retailers. He then lead an inhouse creative team at Amerifit Nutrition – a leading sports nutrition and supplement company – writing product claims that have not been approved by the FDA. There, he helped launch Estroven, one of the best-selling nutritional supplements of all time, as well as Ozzy Smith's Wizard Workout, NOT one of the best-selling workout programs of all time. Back on the agency side, he was partner and creative director for boutique agency Durham Group where his award-winning portfolio includes work for Timex, Textron, VDO, Pfizer, ING and MassMutual. Most notably, at least around these parts, he teamed with DW Advertising to brand and market the locally famous Wood-n-Tap Bar and Grill chain, for which he was paid in beer.

Eric earned a BA in Communications with an Advertising Concentration and a Psychology Minor at Marist College in Poughkeepsie, NY.

How I Integrate Fun in My Life

Teaching my son Enzo the finer points of the left-handed layup and an oil change on a '75 Guzzi.
Amanda Mueller
SVP, Public Relations + Social Media
Amanda Mueller
SVP, Public Relations + Social Media
Matt Trant
VP, Digital Services + Analytics
Matt Trant
VP, Digital Services + Analytics
Amanda has led public relations efforts for start-up businesses, non-profits, state agencies and Fortune 100 corporations. While at Clarke & Company in Boston, she worked on IBM and Samuel Adams Boston Beer Co. FYI, she loved the product samples. At Cashman + Katz, she manages ubiquitous consumer product brand, BIC, supporting all of its categories including stationery, lighters and shavers, as well as numerous nonprofits and corporations. She also launched Kiehl's into Connecticut, spearheading the grand opening of its first state store. With a specialty in media relations, Amanda concentrates on obtaining press coverage and generating exposure for her clients. Her efforts have resulted in national news and trade coverage in leading print, radio, digital and broadcast television outlets. Additionally, Amanda implements and manages social media campaigns for numerous clients. You can follow her on Twitter @AmandaSm4

Amanda has a BA in Communications with a Minor in Sociology from the University of Massachusetts, Amherst.

How I Integrate Fun in My Life

Spending time with my two daughters, Grace and Sadie, and going to New Kids on the Block concerts, ironically mutually exclusive events.
Specializing in digital strategy, eCommerce marketing and user experience, Matt helps C+K clients polish their online presence, get found consistently and use the medium to reach and interact with key constituents or customers. Matt focuses on creating strategies that are scalable, generate leads, decrease cost per acquisition and ultimately convey the brand story to the consumer. Previously, he served as Director of Digital Marketing and Analytics for a leading consumer products website where he spearheaded paid search programs covering a product catalog of 50,000+ SKUs and more than 1,000 campaigns. He was also Search & Analytics Manager at Cronin & Company, where he serviced national accounts such as Amica Insurance, among others.

How I Integrate Fun in My Life

Spending countless weekends traveling with an eclectic group of misfits called "the weekenders" while finding new places and gaining lifelong experiences.
Bill Greer
VP, Research + Strategic Planning
Bill Greer
VP, Research + Strategic Planning
Natalie Collins
Director of Account Services
Natalie Collins
Director of Account Services
Bill has held a number of senior positions at a who's-who of advertising agencies on both coasts, including D'Arcy, Lintas, Lowe & Partners and McCann/Erickson. His experience encompasses strategic planning, branding, media and research for such brands as Mohegan Sun, AT&T Wireless, New York Daily News, Textron, SuperCuts, Sweet n' Low, Samuel Adams Boston Beer Co., Ames Department Stores, Webster Bank and Modell's Sporting Goods. He's helped launched numerous feature films and consumer brands including, respectively, Fatal Attraction and Twix candy bars (strange bedfellows indeed). For C+K clients, Bill synthesizes business and communications goals to develop quantitative and qualitative research programs, resulting in the audience and client insights that guide strategy.

Bill earned a BS in Marketing from Fairleigh-Dickinson.

How I Integrate Fun in My Life

Two fingers of Makers Mark. Make that three. Okay, a whole fist.
Natalie manages client accounts and oversees the account team. She serves as day to day (or night to night) contact and manages budgets, workflow, deadlines and production. She began her career as Advertising Coordinator for a leading retail chain, handling dozens of marketing tasks including budget development, advertising coordination, internal communications and more. Natalie then served as Account Manager at Keiler & Company, managing B2B and B2G advertising, marketing and communications initiatives for the agency's largest account, Lockheed Martin. She served as the lead on the Aeronautics, Information Systems & Global Solutions and Global Training & Logistics divisions, bringing to life multi-million dollar advertising campaigns in several countries and across numerous mediums.

Natalie has a BS in Marketing from the University of Connecticut School of Business.

How I Integrate Fun in My Life

Watching my beautiful, curious daughter Olivia learn something new and amazing every day.
Eric Schweighoffer
VP, Media Director
Eric Schweighoffer
VP, Media Director
Mary Lee Weber
Director of Business Development
Mary Lee Weber
Director of Business Development
Eric is responsible for planning, buying and managing the media budgets for all C+K clients. And that's a lot of bar graphs. He crafts strategic and customized plans that connect with targeted groups and reach them the optimum number of times in the most cost effective manner. Eric is a shrewd negotiator who treats a client's budget as if it were his own. But he's an even better relationship-builder, always finding a way to extend a client's media investment in creative yet straegically sound ways. Prior to joining C+K, he was Advertising Director at Better Bedding, a 20-store retail mattress chain, where he directed marketing strategy and managed an in-house agency. Before that, Eric was V.P. Associate Media Director at Mintz & Hoke, co-directing the firm's media department. He was raised in the media business at Young & Rubicam in New York working for large consumer brands including Kraft/General Foods, U.S. Postal Service and Adidas.

Eric has a BS in Communications from Ohio University.

How I Integrate Fun in My Life

Making an annual pilgrimage to watch the Frozen Four with old classmates – for the uninitiated, it's like the Final Four only colder and with more pucks.
Mary Lee collaborates with clients to create and solidify equitable, innovative relationships. She is an accomplished, experienced marketing leader who is constantly opening up new doors for C+K and its clients. Her diverse background includes nearly two decades as Director of Marketing at WTNH-TV in New Haven, Connecticut. There she developed cause marketing into one of the most vibrant strategic assets and revenue generators for the stations. She also negotiated media partnerships, launched television broadcast/web streaming contracts and produced several prime time community outreach shows. She has extensive experience in cause marketing, serving on boards for numerous nonprofits and is the former Director of Media and Public Relations and Assistant General Manager of the New Haven Ravens, the AA affiliate of the Colorado Rockies.

Mary Lee studied Literature and American Studies at McDaniel College.

How I Integrate Fun in My Life

Jazzercise. Walks. Book Club. Nantucket. Lilacs. Penny Candy. Outlander. These are a few of my favorite things. But hearing my kids, Leah, John and Scott say I love you trumps everything.
Saverio Mancini
VP, Public Relations
Saverio Mancini
VP, Public Relations
Dave Kinney
Production Director
Dave Kinney
Production Director
Saverio is a seasoned public relations professional with two decades in the business. Though his specialty lies in hospitality, gaming and entertainment, he's developed PR strategies and spearheaded communications initiatives for numerous non-profits, consumer brands and government agencies. Previously, at Regan Communications, Saverio lead successful campaigns for OpSail 2012, NYLO Providence Hotel and the the Newport Grand. Before that, Saverio managed public relations efforts for two of the largest resort casinos in the world, Foxwoods and Mohegan Sun. He guided efforts for those brands' multiple interests including gaming, entertainment, Tribal culture, dining, conventions, retail and sports.

Saverio holds a BA in Communications from the University of Connecticut and an MBA in Hospitality Marketing from Johnson and Wales.

How I Integrate Fun in My Life

A bottle of red. A bottle of white. Paired with a phenomenal Italian restaurant.
Dave started out as a freelance producer in New York and Connecticut, also seizing the opportunity to work on independent, documentary and feature films including Sleepers starring Brad Pitt and Kevin Bacon. He even lent Kevin a pair of Converse (that's only one degree of separation). Dave then rose through the ranks at three different Connecticut production companies before co-founding Dsign Digital, a full service audio and video production company and digital signage producer. His clients through the years have included ESPN, Top-Flite Golf, NECN, Tyco, Timex, Hartford Hospital and Henkel Corporation. He also served as Executive Producer of the three-time Emmy award-winning television series, "Eating CT," the top-rated original program on Connecticut's Public Television. Integrating with C+K, Dave oversees audio and video production, including broadcast spots, long form video, web video and 3D animation. He also serves as director and director of photography on numerous projects.

Dave earned a BA in Communications from the University of Hartford.

How I Integrate Fun in My Life

Keeping up with my athletic 11yr old, my loving wife and demanding pug. All while trying to integrate my passion for writing and performing rock music with my band, Globe Hollow. Now that's fun!
Clay Trauernicht
Management Supervisor, New York
Clay Trauernicht
Management Supervisor, New York
Joni Krasusky
Research Director
Joni Krasusky
Research Director
Clay has strong experience in consumer packaged goods, working on Fortune 100 brands like Lysol, Bayer, Carnation Foods and Cover Girl. At Lowe-Lintas in New York, he was instrumental in landing new business and launching products for Heineken, Homelite/Textron and CitiBank. Armed with marketing and advertising expertise across many categories, his greatest strengths lie in strategic positioning and competitive analytics that deliver proven results for clients. His favorite quote might be something from Vince Lombardi – but it is Albert Einstein that stirs his blood - “Logic will get you from A to B. Imagination will take you everywhere.”

Clay graduated from the University of Denver with a BS in Marketing,

How I Integrate Fun in My Life

Surfing, snowboarding, sailing... anything that involves gliding nimbly across water in its various states.
As Director of CT InFocus, C+K's state-of-the-art focus group facility, Joni manages the discipline, the space and the team of recruiters. She ensures the responsible and accurate screening of participants, oversees video and audio documentation of studies and creates ideal research environments for everything from creative and concept testing to taste tests. Joni's helped the facility attract both local marketers as well as leading national brands. And she is the only one with the key to the cabinets stocked with soda, Chex Mix, Skittles and M&Ms.

Joni has a BS in Human Development and Family Studies from the University of Connecticut.

Integrationists

We are all firm believers in the power of integrated ideas and investors in the culture and process that creates them. But we are also all very different. Our people represent diverse backgrounds, viewpoints, skill sets, favorite coffee flavors, fashion sense, you name it. Which is great, because you can’t come at challenges from many different sides if your team isn’t multi-dimensional. Plus, bringing together lots of people who are the same isn’t really integration. Or interesting for that matter.
WORK

Live Integrated means focus on the

media-agnostic big idea, not on the medium.