When Berkshire Bank ventured into Connecticut, they charged us with introducing their services and their tagline "America's Most Exciting Bank" utilizing their excitable spokesman, UConn women's basketball coach, Geno Auriemma. With the coach on his way out of the country for the Olympics, we had approximately five hours to shoot him for print, outdoor, internal communications and TV. Good thing we have a studio, green screen, cameras, audio booth and very fast creative people within our eight walls. The resulting TV and radio portrayed Geno less as a scripted pitchman and more as a believable supporter of the bank. And it helped smooth an out-of-state brand's transition into Connecticut.
76 Eastern Blvd. Glastonbury CT
125 East 12th Street, Suite 1H New York, NY
50 Milk Street, 16th Floor Boston MA
Copyright 2017 Cashman & Katz LLC.